Poverty? "I'm Lovin' It!"
Has anyone seen the new McDonalds commercials? There were two on TV tonight for the new "I'm Lovin' It" campaign. In one, three friends in a crappy car run out of gas. In the background, a happy little song narrates the events, explaining that they only have $.99 each, so never mind gas! The two friends push the car down a street of an urban slum where everything is pitch black except for a McDonalds sign at the end of the road. The whole time they're laughing and having fun. Then they buy McDonald's food. Caption: "I'm Lovin It!" Yeah, abject poverty rules!
There's another one too, but I forgot it while writing the other one. But keep your eye out, maybe I'll update if I remember it. But it's brilliant that McDonalds would seek not only to advertise their food as cheap and well suited to poor people, but also that it encourages buying McDonald's food as opposed to having a functional financial situation. "Baby out of diapers, gotta eat and only got a dollar ninety nine? I'm Lovin It!"
There's another one too, but I forgot it while writing the other one. But keep your eye out, maybe I'll update if I remember it. But it's brilliant that McDonalds would seek not only to advertise their food as cheap and well suited to poor people, but also that it encourages buying McDonald's food as opposed to having a functional financial situation. "Baby out of diapers, gotta eat and only got a dollar ninety nine? I'm Lovin It!"
